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iconwerk: The new Oberbank icon system.

Type & icon. The new Oberbank icon system is built on the typographic grid and follows the corporate typeface with the style and character to form a unified communication tool.

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Family. The typographic grid defines the baseline, ascender, descender and the typeface defines the line strength of the construction.

Unified. The basic design elements of the icons can be found across the family. A system evolves.

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Result: The clear and elegant style of the logotype is translated

into the new icons. Text, logo and icons have the same character.

Information units: Text and icon form »information units«. Both work on the level of text in the UI or layout.

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Perfect match: Icon and corporate font share the same basic design elements.

Geometric font: The most simple form optimizes the icon for an universal application but the uniqe style is missing.

Oberbank font: The form that derived from the corporate font extends the corporate toolkit with the the element »icon«. Everything matches very well!

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Too generic! This design is too generic, it doesn’t match the corporate design.

Just right! This design has a unique appearance and extends the corporate design.

Just right! This level of detail matches the font that works on the same level.

Too illustrative! This design is too illustrative, it doesn’t match the level of detail of the font.

Style: The selection of the style also has a big influence on the character of the icon system. Modern, friendly and simple metaphors help to communicate the new approach of Oberbank.

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cash2
cash1
x
a
ok
car2
car1
auto01
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Let’s work together! Just send an email. I’d love to join your design team for the next project to build great stuff! –Stefan Dziallas

Google, IKEA and you.

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Copyright © iconwerk 2001–2015. All rights reserved. All other trademarks are the property of their respective owners. Imprint. If actual people, companies, bands, or animals are referred to, it’s in the spirit of tribute and free advertising.

While you’re reading this, I’m shopping or at the movies.

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