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iconwerk: The new logitech / logi icon system.

logi!

Together with the design team at Designstudio iconwerk developed an icon system and technical illustrations for the upcoming products.

Simple is good.

Logitech starts a new sub-brand »logi« and both Logitech and logi come with a new font, design and icon system. A colorful new attitude and re-imagined logo.

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Building blocks.

By deconstructing the new logotype the building blocks for the icon system appeared. The use of these simple bits provide a unified visual appearance of all icons in the system.

Built on a vector grid.

All icons have been built on a vector grid. They share the line strength of 4 units whenever possible.

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Style exploration.

On the hunt for the perfect style many designs have to be killed. And even for vegetarians it’s a hard to let the beloved ideas go. Here are some styles that had to leave us:

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The new logitech brand film by Designstudio.

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Let’s work together! Just send an email. I’d love to join your design team for the next project to build great stuff! –Stefan Dziallas

Google, IKEA and you.

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Copyright © iconwerk 2001–2015. All rights reserved. All other trademarks are the property of their respective owners. Imprint. If actual people, companies, bands, or animals are referred to, it’s in the spirit of tribute and free advertising.

While you’re reading this, I’m shopping or at the movies.

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