Custom icon system design.

More than 800 custom icons for the iconic brand. Simple, sleek, german, useful.

Most icons needed more iterations to find the best metaphor, arrangement and style to convey the visual message in the most simple but also most comprehensible way.

The updated icons avoid to overlap elements.

Some icons come in regular and small sizes. They’re not just scaled, but resized to maintain the line strength.

In addition to the icons I also built little illustrations.

These icons are in the middle between an icon and an illustration.

More work:

Design of an adaptive icon system

that follows the design of the corporate typeface.

A new typeface for the iconic brand.

Search hundreds of travel sites.

Smallprint, etc.

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